Competitive Analysis and Benchmarking
Competitive Analysis and Benchmarking
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What was the task I had?
The task was to analyze competitor platforms and benchmark best practices in the industry to identify opportunities for improvement and innovation in the lottery platform redesign.
The task was to analyze competitor platforms and benchmark best practices in the industry to identify opportunities for improvement and innovation in the lottery platform redesign.
What did I do?
I reviewed and compared similar platforms, focusing on features like usability, accessibility, navigation, and overall user experience. I documented what competitors did well and where they fell short, drawing comparisons to the current state of the lottery platform.
What was the result?
The analysis revealed key areas where the platform lagged behind competitors, such as intuitive design, accessible features, and streamlined payment processes. It also highlighted industry trends and best practices that could inform the redesign.
The analysis revealed key areas where the platform lagged behind competitors, such as intuitive design, accessible features, and streamlined payment processes. It also highlighted industry trends and best practices that could inform the redesign.
How did it contribute to the project?
The findings from the analysis provided actionable insights and served as inspiration for creating a more user-friendly and competitive platform. They also helped validate certain design decisions and align the project with industry standards.
The findings from the analysis provided actionable insights and served as inspiration for creating a more user-friendly and competitive platform. They also helped validate certain design decisions and align the project with industry standards.
What comes next?
Next, I synthesized these insights into actionable ideas during the Ideation phase, ensuring the redesign addressed gaps while incorporating proven practices from competitors.
Next, I synthesized these insights into actionable ideas during the Ideation phase, ensuring the redesign addressed gaps while incorporating proven practices from competitors.
Sources
Competitive analysis and benchmarking. (n.d.). Google Docs. https://docs.google.com/document/d/19mGx-YR2OzVO8lsqAFaOp5TulEex6CNUyvadNpLumh8/edit?usp=sharing
Home | The National Lottery. (n.d.). https://www.national-lottery.co.uk/
Български спортен тотализатор. (n.d.). БСТ. https://www.toto.bg/
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