Observation of play
Observation of play
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What was the task I had?
I needed to observe user behavior and interactions at lottery booths in Bulgaria to gather insights that could inform the design of the National Lottery platform. Although I couldn't travel to South Africa to directly observe the lottery system there, I used observations from Bulgarian booths to draw relevant insights, considering that the user experience in both countries is similar.
I needed to observe user behavior and interactions at lottery booths in Bulgaria to gather insights that could inform the design of the National Lottery platform. Although I couldn't travel to South Africa to directly observe the lottery system there, I used observations from Bulgarian booths to draw relevant insights, considering that the user experience in both countries is similar.
What did I do?
I observed how customers interacted with lottery booths in Bulgaria, focusing on their behavior, preferences, and needs. This involved noting two key customer types:
Elderly Players: They tend to spend more time at the booths, enjoying the social and leisure aspects, such as coffee and snacks.
Busy Individuals: They are primarily focused on purchasing tickets quickly and efficiently. I also interviewed a clerk to gain insights into customer flow, identifying peak times (morning rush, midday quiet, evening spike), which provided a deeper understanding of how user activity varies throughout the day.
What was the result?
From my observations, I identified key behavioral patterns among users:
How did it contribute to the project?
These observations were critical in shaping the design of the National Lottery platform. By understanding the behavior of different user groups
These observations were critical in shaping the design of the National Lottery platform. By understanding the behavior of different user groups
What comes next?
The next step would be to incorporate these insights into the design of the platform. This could include:
Designing features that cater to both user groups, ensuring a balance between engagement and efficiency.
Implementing interface elements that replicate the leisurely experience for elderly users, while streamlining the process for busy users.
Sources
Observation of Lottery play. (n.d.). Google Docs. https://docs.google.com/document/d/1ReEdXYYy3jm4mvNataxCdYxrHnBfpHWevF2iyIr9YPc/edit?usp=sharing
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