What was the task I had?
What did I do?
I structured the project into distinct phases following the Design Thinking Methodology: Empathy, Define, Ideate, Prototype, and Test. Each phase included specific objectives, tasks, and deadlines. I also aligned the plan with my learning outcomes, ensuring a balance between academic and professional goals.
Main research questions
How can the Phanda Pusha Play lottery platform be redesigned to address key user pain points, improve accessibility across devices (Desktop), and promote responsible gaming, while enhancing overall engagement and satisfaction for both casual and frequent players?
Sub-Research questions
How do different user demographics interact with the platform, and what usability barriers do they face? User Demographics and Usability,
What specific design elements can enhance the user experience for desktop users compared to mobile users? Desktop vs Mobile Design
How can the platform better incorporate responsible gaming practices to encourage user self-regulation? Responsible Gambling
What was the result?
How did it contribute to the project?
What comes next?